Don't be that guy

@j_cappola_fitcoach

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SoundTikTok sound · Sant Saens Swan (Cello & Piano)(832890)

Why it worked

The video likely resonated due to its provocative and contrarian advice, challenging conventional notions of hard work and relationships. The use of strong language and direct address, coupled with the contrasting personalities, created a memorable and shareable piece of content.

Summary

The video features two men discussing different approaches to life and relationships. The first man advises against being the type of person who works excessively long hours only to come home to a partner, especially if they are overweight. The second man suggests embracing a more assertive and perhaps confrontational attitude, even using harsh language.

Structure

1Introduction of the "don't be that guy" concept
2Critique of working long hours
3Specific advice about a partner's appearance
4Contrasting advice to be assertive and speak harshly
5Commentary on a mustache

On-screen text

Don't be that guy DON'T BE DON'T BE THAT GUY THAT WORKS DON'T BE THAT GUY THAT WORKS 12 HOUR DAYS TO SOME ESPECIALLY ESPECIALLY IF SHE'S FAT DON'T DON'T BE THAT GUY. DON'T YEAH, YEAH, BE THE GUY THAT SAYS THIS YOU'RE LITERALLY BITCH YOU'RE LITERALLY THE BIGGEST BITCH IN EVERY ROOM THAT YOU WALK AND WHAT'S THAT ABOVE YOUR I NEVER SEEN A SHY MUSTACHE BEFORE.

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Transcript

Don't be that guy. Don't be that guy that works 12 hour days just to come home to some bitch. Especially if she's fat too. Don't be that guy. Don't be that guy. Yeah, be the guy that says this shit. You're literally the biggest bitch in every room that you walk in. And what's that above your lip? I never seen a shy mustache before.