Okay,

@lexbwellnessco

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SoundTikTok sound · original sound - lexbwellnessco

Promoted product

dark green mockneck

Why it worked

The video taps into the creator's audience's desire for personalized merchandise and DIY projects, creating a sense of community by asking for input on the customization.

Summary

The creator goes to Marshalls to buy a dark green mockneck sweater that she plans to turn into a Packers sweatshirt. She finds the sweater and is excited to start the customization process, asking for embroidery ideas.

Structure

1Creator decides to buy a specific sweater
2Creator goes to Marshalls to find the sweater
3Creator finds and tries on the sweater
4Creator asks for embroidery ideas

Product placement

Marshalls: ACTS - it is a retail store where the creator shops for clothing. Removing it would change the setting of the video. It is not promotional because the creator is not selling anything related to Marshalls. It is incidental.

Call to action

Now I need ideas on what to embroider onto it!!

On-screen text

Reply to Lauren's comment Why is that even a question? Of course you should Turning a dark green mockneck into a packers sweatshirt pt 1!!!

Original caption

Replying to @Lauren okay yall convinced me to go see if they still had the green mockneck!!! Now what the heck should I embroider? Packers in all caps? Packers bear? #packers #packersmockneck #packersmerch

More from @lexbwellnessco

More breakout videos from this creator.

Transcript

Okay, the verdict is in and I have to go back for the sweatshirt. So, it's the next day and fingers crossed, it's still there. Okay, I found it. And since I'm here, I'm just gonna look to see if they have any more of those roll-neck, like, uh, inspired sweaters. I got one yesterday. It seems like they have added stuff today. Let's see. I didn't find any in the junior section, but yesterday I did see some in the women's section. So let's see. I love this colorway so much. I love this colorway. So. I love this colorway. So. It's an XS. For four, please. Hi. Everything. Oh, I think it. My cashier was hyping me up. Ha. Now I need ideas on what to embroider onto it!! Like, too. I like it homemade too. I almost got it yesterday and then everyone was like, you have to go back. So I did. The sweater has been secured. Success.

Shipping is usually 2 weeks so if you order now it should be here in time for we

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NFL jerseys

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I’m so tempted! Idk if I would hand embroider or do the bead embroidery or just