Am I in Walmart or Aritzia right now?

@notchiaraaceto

355.8K followers · usually 3.5K views a post

Views

730.0K

Likes

76.2K

Comments

189

Shares

11.3K

SoundTikTok sound · original sound - notchiaraaceto

Promoted product

Walmart

Walmart - Save Money. Live Better.

68 videos58 creators

Why it worked

The video leverages a 'dupe' narrative, comparing affordable Walmart items to a high-end brand (Aritzia), which creates high perceived value and urgency for viewers looking for budget-friendly fashion.

Summary

The creator visits a Walmart store to showcase a new collection of affordable matching fleece sets and loungewear. She compares the items to more expensive brands, highlighting the value and variety available.

Structure

1Creator enters Walmart and compares items to Aritzia
2Showcasing various fleece zip-ups and matching sweatpants
3Highlighting the affordability of the collection
4Demonstrating matching leggings and biker shorts

Original caption

This is your sign to go to Walmart bc these matching sets are so good! #walmartfinds #walmart

More from @notchiaraaceto

Product placement

Walmart: (a) ACTS — the creator is inside a Walmart store, showing specific clothing items available for purchase there, and explicitly recommending the store as a destination for these sets. Removing the store name would change the video's core message, which is a recommendation to shop at this specific retailer. No Boundaries: (a) ACTS — the brand name is visible on the tags of the clothing items being shown, and the creator is demonstrating the quality and variety of this specific clothing line. Removing the brand name would change the video's focus on this specific collection.

On-screen text

WALMARTS NEW WINTER CLOTHES!!!

Transcript

Am I in Walmart or Aritzia right now? Um, hello. It's giving the Aritzia one that I bought last year. This one is 16. This is giving me Dairy Boy vibes. Cozy fleece, um, lookalikes. They came out with red. Such a cute set. It's like the light sky blue color. Then, the lush green color. Also have the matching sweats for the green and the blue. Like you cannot tell me that it's not giving Aritzia. Loose together. All of the matching sweats, which I'm literally wearing right now, cotton to shorts. They are the best. $11. I'm going to grab red and the white camo to go with the fleeces. Like that at any other store would have been easily a $200 set. Insane. I could even do it with these biker shorts. Wait a second. They also have all of the matching leggings that go with the fleeces, the long sleeves, the sweats, the shorts, and the biker shorts. Crazy. $4. Also have all of the solid zip-ups. Oh, and beige, this burnt orange color, the matching crewnecks and sweats.