if you ever wanted to see a $100k wedding dress here you go

@smehlman

29.6K followers · usually 4.1K views a post

Views

23.5K

Likes

993

Comments

60

Shares

98

SoundTikTok sound · original sound - username222222000000

Promoted product

Danielle Frankel wedding dress

Why it worked

The video leverages the inherent intrigue and aspirational nature of a luxury item like a $100k wedding dress. The "shock value" of the price combined with the visual appeal of the dress likely drove engagement and shares.

Summary

The creator showcases a highly elaborate and expensive wedding dress from Danielle Frankel, highlighting its intricate details and significant price tag. The video emphasizes the dress's artistry and cost, positioning it as a dream item.

Structure

1Introduction to the expensive wedding dress
2Showcasing the dress's details and craftsmanship
3Revealing the $100k price tag
4Expressing admiration for the dress

Product placement

Danielle Frankel (brand): designs and sells wedding dresses. It ACTS as the subject of the video, as the creator is showcasing one of its dresses. Removing it would change the video's topic entirely.

Original caption

A museum worthy wedding dress with hand painted watercolors, real pearls, and thousands of embroidered flowers weighing over 30 lbs for the mere price of $99,990 - I will dream of her forever #daniellefrankel #weddingdress #dreamweddingdress