When you're going through a messy breakup but low-key glowing up and downloading

The video combines a relatable emotional experience (breakup) with a positive self-improvement narrative (glowing up) and a specific product (Hily) that facilitates connection and self-discovery, making it highly shareable and engaging.

The video shows a person going through a breakup but also glowing up and using the Hily app. The creator is dancing and lip-syncing to a song about going through a difficult time but also improving themselves.