This is good

@karinadoninutrition

101.2K followers · usually 14.1K views a post

Views

335.5K

Likes

10.5K

Comments

41

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SoundTikTok sound · original sound - karinadoninutrition

View velocity

+49.1K views over 21.0d · ~2.3K/day · 19 observations

Promoted product

Kirkland Air-Chilled Chicken

Why it worked

The video leverages a common shopping location (Costco) and a relatable "good vs. bad" product comparison format to provide actionable health advice. The creator's confident and direct recommendations, combined with clear on-screen text, make the information easily digestible and shareable.

Summary

The creator compares various food products at Costco, recommending some and advising against others based on their ingredients and perceived health benefits. She suggests swapping out less healthy options for healthier alternatives to improve one's diet.

Structure

1Comparing chicken products
2Comparing frozen desserts
3Comparing coffee creamers
4Comparing sweeteners
5Comparing beef patties and plant-based alternatives

Original caption

This is good, this is bad! Home Basics Edition 🐓🍦☕️🥣 @costco Kirkland Air-Chilled Chicken✅ Kirkland Organic Chicken Breasts❌ @jonnypopsofficial Organic Popsicles ✅ Drumstick Frozen Dessert ❌ @highmeadow Organic Sweet Cream ✅ Starbucks Creamer ❌ Organic Sugar in the Raw ✅ Splenda ❌ @costco Kirkland 100% Grass-Fed Beef Patties ✅ Beyond Burger ❌ @sevensundayscereal Real Cocoa Cereal ✅ Honey Nut Cheerios ❌ Follow me for my list of basics finds & recommendations at Costco! #healthylifestyle #groceryshopping #healthysnacks

More from @karinadoninutrition

Product placement

Kirkland Air-Chilled Chicken: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Kirkland Organic Chicken Breasts: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. Jonny Pops Organic Popsicles: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Drumstick Frozen Dessert: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. High Meadow Organic Sweet Cream: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Starbucks Creamer: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. Organic Sugar in the Raw: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Splenda: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. Kirkland 100% Grass-Fed Beef Patties: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Beyond Burger: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. Seven Sundays Real Cocoa Cereal: ACTS - it is presented as a good food choice, and removing it would change the video's recommendation. Honey Nut Cheerios: ACTS - it is presented as a bad food choice, and removing it would change the video's recommendation. Costco: APPEARS - it is the location where the products are purchased, but removing it would not change the video's recommendation of specific products. Searchbubble: APPEARS - it is the platform hosting the creator's link, and removing it would not change the video's recommendation of specific products.

Call to action

Follow me for my list of basics finds & recommendations at Costco!

On-screen text

this is good chicken a bad idea with better ingredients even real it's a frozen dessert because it real ingredients make this swap and I was this is and inflammation in a bottle don't get me wrong need to sugar consumption just fake can be to cancer increase your cravings for make the swap stop consuming fake food this is good not saving it's ruining your body this is good just not make the swap

Transcript

This is good chicken. This is good and chlorine chicken. A bad idea. This is good with better ingredients. Even real. It's a frozen dessert because it doesn't contain real ingredients. Make this swap. And I was. This is good. And inflammation in a bottle. Don't get me wrong. Need to sugar consumption. Just fake. Can be to cancer. Increase your cravings for carbs and sugar. Make the swap. Stop consuming fake food. This is good. Not saving. It's ruining your body. This is good. Just not make the swap.