THIS IS NOT

@budgetbylauren

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SoundTikTok sound · original sound - budgetbylauren

Promoted product

Annie's Mac & Cheese

Annie's delicious organic goodies are perfect for the whole family and are made with organic, natural, non-GMO ingredients. Browse our product range now.

Why it worked

The video leverages a relatable family dinner scenario and a popular comfort food (mac and cheese) with a fun, kid-friendly presentation (Mickey Mouse plates). The taste test format creates engagement and allows for genuine reactions, making it shareable content.

Summary

The creator is doing a taste test of three different flavors of Annie's Mac & Cheese with their children. They prepare small portions of each flavor, along with steak and peas, on Mickey Mouse-shaped plates. The video shows the children's preferences, with one child particularly enjoying the chipotle flavor and taking extra corn.

Structure

1Introducing the meal and setting up the taste test
2Showing the three flavors of Annie's Mac & Cheese
3Serving small portions of each flavor to the children
4

Original caption

Sometimes you just need a steak + sides for dinner. #steak #dinner #familydinner #feedingkids

More from @budgetbylauren

Product placement

Annie's Mac & Cheese (Chipotle flavor) - acts: provides mac and cheese for a taste test and for kids' meals. Removing it would change the video's focus on mac and cheese flavors. Annie's Mac & Cheese (Alfredo flavor) - acts: provides mac and cheese for a taste test and for kids' meals. Removing it would change the video's focus on mac and cheese flavors. Annie's Mac & Cheese (Creamy Queso flavor) - acts: provides mac and cheese for a taste test and for kids' meals. Removing it would change the video's focus on mac and cheese flavors.

On-screen text

THIS IS NOT A CHEESECAKE FACTORY MEAL. TONIGHT WE'RE HAVING MAC AND CHEESE, STEAK AND RANDOM VEGGIES. CORN FOR PIECE FOR ME. LET ME SHOW YOU HOW I DISH IT UP FOR SIX DIFFERENT TASTE. AND MAKE SURE YOU COME BACK FOR THE MAC AND CHEESE TASTE TEST. WE'RE GONNA DO A LITTLE MAC AND CHEESE TASTE TEST. THE KIDS REALLY LIKE THESE. THREE FLAVORS OF ANNIE'S IN THE STORE AND WE HAVEN'T MADE THEM. SO EACH KIDDO'S GONNA GET A SMALL SCOOP OF AND I'M TRYING IN THE SAME ORDER. CAN COME GET SECONDS ON THEIR FAVORITE CHEESY, BECAUSE THAT'S GOOD. I LOVE CHEESE. AND THEN CORN. YES. PEAS? NO. AND NO. STEAK? YES. NO STEAK. QUESO ALFREDO. AND WHAT'S THAT? CREAMY QUESO ALRIGHT, THIS IS NUMBER THREE'S PLATE. THREE SAMPLES OF MAC AND CHEESE WITH CORN. NUMBER 2. PEAS? NO. BROCCOLI CHEESE? NO. STEAK? YES. NUMBER TWO'S PLATE. ALL THIS CORN? SURE. PEAS? PEAS? YEAH. STEAK? YEAH. HOLD THIS. ALL OF OUR BABIES LOVE STEAK AS BABIES OF GREW OUT OF STEAK AS THEY GOT OLDER. BABIES PLATE. A IT'S PRETTY RARE OR LIKE, NOT RARE, BUT THAT'S LESS. THAT'S MORE PINK. OKAY, SO IS THIS MY PLATE OR YOURS? GIVE ME THAT I DON'T KNOW. CAN'T TASTE THAT. MAKE SURE. HAVE THEM GARLICKS. HECTOR'S PLATE. DON'T FLOOR. THE FLOOR HAS BEEN FED. YOU NEVER REALLY THESE BOXES OF MAC AND CHEESE, THOUGH. HUH? EACH BOX IS ONLY TWO SERVINGS, SO AT FIRST I WAS LIKE, OH, MAKING THREE BOXES OF MAC AND SO FOR SIX CHEESE NO MATTER WHAT. YEAH. HERE'S MY LET'S EAT ALL THIS AFTER NO. 2. AFTER NO. 3. AFTER NO. 3. THE BABY LIKED THE CHIPOTLE THE BEST. HE DID NOT LIKE EVERYBODY ELSE'S FAVORITE, A WHOLE CUP OF CORN TO GO. EVERY BOY HAD OF THEIR FAVORITE. I THINK MAYBE A SECOND SCOOP OF CHIPOTLE.

Transcript

THIS IS NOT A CHEESECAKE FACTORY MEAL. TONIGHT WE'RE HAVING MAC AND CHEESE, STEAK AND RANDOM VEGGIES. CORN FOR PIECE FOR ME. LET ME SHOW YOU HOW I DISH IT UP FOR SIX DIFFERENT TASTE. AND MAKE SURE YOU COME BACK FOR THE MAC AND CHEESE TASTE TEST. WE'RE GONNA DO A LITTLE MAC AND CHEESE TASTE TEST. THE KIDS REALLY LIKE THESE. THREE FLAVORS OF ANNIE'S IN THE STORE AND WE HAVEN'T MADE THEM. SO EACH KIDDO'S GONNA GET A SMALL SCOOP OF AND I'M TRYING IN THE SAME ORDER. CAN COME GET SECONDS ON THEIR FAVORITE CHEESY, BECAUSE THAT'S GOOD. I LOVE CHEESE. AND THEN CORN. YES. PEAS? NO. AND NO. STEAK? YES. NO STEAK. QUESO ALFREDO. AND WHAT'S THAT? CREAMY QUESO ALRIGHT, THIS IS NUMBER THREE'S PLATE. THREE SAMPLES OF MAC AND CHEESE WITH CORN. NUMBER 2. PEAS? NO. BROCCOLI CHEESE? NO. STEAK? YES. NUMBER TWO'S PLATE. ALL THIS CORN? SURE. PEAS? PEAS? YEAH. STEAK? YEAH. HOLD THIS. ALL OF OUR BABIES LOVE STEAK AS BABIES OF GREW OUT OF STEAK AS THEY GOT OLDER. BABIES PLATE. A IT'S PRETTY RARE OR LIKE, NOT RARE, BUT THAT'S LESS. THAT'S MORE PINK. OKAY, SO IS THIS MY PLATE OR YOURS? GIVE ME THAT I DON'T KNOW. CAN'T TASTE THAT. MAKE SURE. HAVE THEM GARLICKS. HECTOR'S PLATE. DON'T FLOOR. THE FLOOR HAS BEEN FED. YOU NEVER REALLY THESE BOXES OF MAC AND CHEESE, THOUGH. HUH? EACH BOX IS ONLY TWO SERVINGS, SO AT FIRST I WAS LIKE, OH, MAKING THREE BOXES OF MAC AND SO FOR SIX CHEESE NO MATTER WHAT. YEAH. HERE'S MY LET'S EAT ALL THIS AFTER NO. 2. AFTER NO. 3. AFTER NO. 3. THE BABY LIKED THE CHIPOTLE THE BEST. HE DID NOT LIKE EVERYBODY ELSE'S FAVORITE, A WHOLE CUP OF CORN TO GO. EVERY BOY HAD OF THEIR FAVORITE. I THINK MAYBE A SECOND SCOOP OF CHIPOTLE.