The video likely worked due to its visually appealing content and the creator's engaging presentation, combined with the implicit association with Shopee as a shopping platform. The use of relevant hashtags and the creator's aesthetic likely contributed to its reach.
Summary
The creator is showcasing a top and mentioning that it is beautiful, with the Shopee marketplace visible on screen. The video is a short, visually focused clip with minimal speech.
Structure
1Creator poses in a top
2Creator gestures and smiles
3Creator shows off the top and her hair
4Creator poses and smiles at the camera
Product placement
Shopee: (a) it ACTS — it is a marketplace where the creator is promoting products from, and removing it would change what happens in the video.