@alexnicolette — 4x breakout selling Rex's Hamburgers

Loading video…

POV: Eating at an iconic

@alexnicolette

55.2K followers · usually 8.5K views a post

Views

31.0K

Likes

2.1K

Comments

548

Promoted product

Rex's Hamburgers

Why it worked

The video taps into local pride and nostalgia by showcasing a well-loved, iconic Albuquerque restaurant, making it relatable and shareable for the local audience.

Summary

The creator revisits Rex's Hamburgers, an iconic Albuquerque restaurant, to enjoy a bacon green chile cheeseburger, fries, and their famous applesauce. The video highlights the restaurant's classic food and excellent customer service.

Structure

1Introduction to Rex's Hamburgers
2Ordering a classic meal
3Showcasing the food (burger, fries, applesauce)
4Highlighting customer service and restaurant atmosphere
5Concluding with a recommendation

Product placement

Rex's Hamburgers: ACTS - it is a restaurant where the creator eats a meal. Removing it would change what happens in the video. Coca-Cola: APPEARS - a logo on the wall. Removing it would not change what happens in the video.

Original caption

One of Albuquerque’s most iconic burgers deserves a spot on your list. 🍔🌶️ I hadn’t been to Rex’s Hamburgers in years, but I was craving a burger and figured it was time to revisit this Albuquerque staple. The customer service is some of the best in town, which makes the experience even better. I ordered the bacon green chile cheeseburger with fries, a Dr Pepper, and of course, their famous applesauce. 🍎 That sweet little side is a Rex’s classic and definitely part of the experience. If you haven’t been to Rex’s in a while, consider this your sign to go get yourself a burger. 📍 Rex’s Hamburgers (5555 Montgomery Blvd NE Unit 16) What’s your pick for Albuquerque’s most iconic burger? #Albuquerque #ABQFood #GreenChileCheeseburger #NewMexicoFood #abqfoodies Places to eat in Albuquerque Albuquerque food spots