@alexnicolette — 6x breakout selling Drop Cafe

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POV: Trying Albuquerque's viral Yemeni coffee shop.

@alexnicolette

55.5K followers · usually 9.3K views a post

Views

51.9K

Likes

3.4K

Comments

931

Promoted product

Drop Cafe

Why it worked

The video taps into the trend of showcasing "viral" or popular local food spots, using visually appealing food and drinks to entice viewers. The creator's personal experience and positive review create a relatable and aspirational feel.

Summary

The video showcases a visit to Drop Cafe, a viral Yemeni coffee shop in Albuquerque. The creator tries an iced Biscoff latte and a Biscoff milk cake, both of which are praised, and mentions a friend's order of unique "bee bites."

Structure

1Introduction to Drop Cafe
2Trying the iced Biscoff latte
3Trying the Biscoff milk cake
4Mentioning the 'bee bites'

Product placement

Drop Cafe (ACTS): A Yemeni coffee shop that sells coffee and pastries. Removing it would change what happens in the video because the video is about visiting this specific shop and its offerings. Drop Cafe (APPEARS): Logo on coffee cups. Removing it would not change what happens in the video.

Original caption

I FINALLY tried Albuquerque’s viral Yemeni coffee shop - Drop Cafe! When they first opened up, the lines were out the door. But now I get why. My iced Biscoff latte was really good, a bit on the stronger side. I must’ve been in a Biscoff mood because I also got the Biscoff milk cake (I think that’s what it was called) and I devoured it. @angel_gee23 ordered the bee bites which were unique and delicious, it’s soft baked bread infused with cardamom and black seeds, filled with cream cheese, and topped with honey. The only thing I didn’t like was the cinnamon roll, just wasn’t my cuppa tea, but that’s ok! I can’t wait to go back! Have you been to Drop Cafe?! 📍9311 Coors Blvd NW Suite QA (Coors and Paseo) #abqfoodies #abqcoffee #newmexico #abqnm #coffeetok Coffee shops in Albuquerque Albuquerque restaurants Places to eat in Albuquerque