Oh, my god.

@becknyc_

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Promoted product

Edie Dress

Why it worked

The video likely resonated due to its focus on relatable fashion trends, the creator's established brand presence, and the authentic interaction between the creator and the teens, creating a sense of community and aspirational style.

Summary

The creator and a group of teens working in her store discuss old and new fashion styles, highlighting a specific "Edie Dress" and a new fall collection. They showcase how the dresses can be styled and express their love for the designs.

Structure

1Introduction of the teens and the store setting
2Discussion of old and new fashion styles
3Showcasing the "Edie Dress" and its history
4Introducing and showcasing new fall collection pieces
5Styling and complimenting the dresses

Original caption

Little sag harbor store visit with my fav girls in their cute fits✨🫶 #fyp

More from @becknyc_

Product placement

LoveShackFancy (appears as a watermark/brand name on the creator's account handle and name, it is a clothing brand; removing it would not change what happens in the video).

On-screen text

Oh, my god. Okay. Okay. I'm with all the teens working in our store this summer in August, and we're talking about all the old styles and the new styles that we love and wanna bring back. Wearing my mom's old Edie Dress. It's called Edie. It was. This was the first Victorian dress we ever made. This was the first Victorian dress we ever made. The best one we ever made. Our new fall, which we love. I'm wearing. This is a new fall. This dress, we sold so many, though. So many people have. I know. I bought it. I love it. Also, as a cover up? That's it. My favourite dress, my style. I've gotten a million compliments on it, and we're doing more, and this is. It's so flattering. Also because of 3/4 and also, like, Yeah, it's just so easy. and I love it. So easy and I hate it. Just got. I'm not, like, like, bow person. Like, this is perfect. Perfect. So bad for the neutral

Transcript

Oh, my god. Okay. Okay. I'm with all the teens working in our store this summer in August, and we're talking about all the old styles and the new styles that we love and wanna bring back. Wearing my mom's old Edie Dress. It's called Edie. It was. This was the first Victorian dress we ever made. This was the first Victorian dress we ever made. The best one we ever made. Our new fall, which we love. I'm wearing. This is a new fall. This dress, we sold so many, though. So many people have. I know. I bought it. I love it. Also, as a cover up? That's it. My favourite dress, my style. I've gotten a million compliments on it, and we're doing more, and this is. It's so flattering. Also because of 3/4 and also, like, Yeah, it's just so easy. and I love it. So easy and I hate it. Just got. I'm not, like, like, bow person. Like, this is perfect. Perfect. So bad for the neutral