Hook
editing a YouTube video hits different whole personality is literally just chaos to make that work my client came to me with a bunch of references for the vibe she wants and one of them was old school Emma Chamberlain vlogs and this is how i approach first things first is how do we introduce her to the audience? because she covers multiple niche so instead of jumping into the video I designed a landing page graphic that shows all of her niche besides her photo that comes on screen and clicks which video does this fall into for the aesthetic I went with the Windows 98 point style which was natural because it acts as an extension of who she is and from there it's about spotting the funniest moments in her footage I also use them intentionally either to bridge into the next section or to give the viewer a little reset in between talking points then I layer overlay sound effects and sometimes stacking multiple sounds together to make a moment hit harder the thing that ties it all together is highlighting her humor I'm a meme person so when I spot a funny moment I lean on memes to highlight it and getting to figure out how to bring someone's personality out in the edit is one of the things I love the most about this work I'm Elva I'm a video editor and creative director follow along if you wanna see more of this and see you in the next one bye!