the one thing I can't do my makeup without!

@averybabyy

25.0K followers · usually 2.6K views a post

Views

808.5K

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4.9K

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SoundTikTok sound · original sound - averybabyy

Promoted product

Demure

3 videos

Why it worked

The creator leverages a common beauty concern (long-lasting lip color) and presents a specific, beloved product as the solution. The personal endorsement and promise of a solution to a frequent problem likely resonated with viewers.

Summary

The creator shares her favorite lip stain, "Demure," which she claims is essential for her makeup routine and provides long-lasting color. She mentions she has been using it for three years and finds it makes her makeup look more complete.

Structure

1Introduction of essential makeup item
2Explanation of why it's essential (long-lasting color)
3Comparison to previous product
4Recommendation and offer to link

Product placement

Demure (lip stain) ACTS - it is applied to the lips and provides color. Removing it would change the look of the creator's makeup. The creator mentions using it for three years and that it makes her makeup look good. The creator also mentions using "Wimsical" (lip stain) previously, but that "Demure" is what she's been loving. The creator's bio link is to a "KOMI" page, which is a link aggregator. The creator's email is for collaborations. The TikTok commercial disclosure states "Creator earns commission".

Original caption

seriously the best. I used the shade demure in this video #lipstain #makeupfavorites

More from @averybabyy

Call to action

I'm going to link it for you guys

On-screen text

the one thing I can't do my makeup without!

Transcript

the one thing I can't do my makeup without! I get so many questions on what I use for my lips and I use a lip stain. A lot of people think I have lip blushing because my lips are just always this color. I feel like my makeup looks more put together when I'm wearing this lip stain because I don't have to keep reapplying my lip products. I'm wearing Demure today. I usually use Wimsical, but I've been loving Demure. I'm going to link it for you guys because I've used it for three years and I seriously can't live without it. Like this is what makes my makeup look so good and my lips this color all day.