Why it worked
The video uses relatable humor and quick, engaging cuts to depict the struggle of a difficult workout, making it highly shareable within the fitness community.
Summary
The video shows a person performing a cable lateral raise exercise at the gym. It uses a humorous approach with quick cuts to animated characters and exaggerated facial expressions to depict the difficulty of the exercise.
Structure
- 1Person approaches cable machine
- 2Person struggles with the weight
- 3Humorous cutaways to animated characters
- 4Person makes a strained face while lifting
- 5Person gives a thumbs up
On-screen text
POV: Me doing 100lb of cable lateral raise