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320Talking HeadOther hookLifestyle
Hook
2003
@bec_ahn
7.2K followers · usually 2.0K views a post
Views
622.6K
Likes
67.5K
Comments
327
Shares
2.9K
Why it worked
The video taps into relatable life milestones and nostalgia, using a common birthday celebration to connect with viewers who are also celebrating or have celebrated similar birthdays.
Summary
A young woman celebrates her 23rd birthday by blowing out candles on a cake. The cake has candles shaped like the numbers '2003' and '23', and photos of her as a child are overlaid on the screen.
Structure
- 1Woman lights candles on cake
- 2Woman blows out candles
- 3Childhood photos appear
- 4Woman makes a wish
- 5Woman blows out candles again
- 6Woman smiles
On-screen text
2003
23
Transcript
2003 2003 2003 2003 2003 2003 2003 2003
Original caption
2003 baby turning 23 💐 #birthday #birthdaywishes #cake #23 #2003
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