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@bec_ahn

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SoundTikTok sound · original sound - bec_ahn

Promoted product

Momo's Workshop gelato puffs

At Momo's Workshop, we believe beauty lives in the details of eveeryday life. From the soft touch of a puff to the glow of your makeup, our littletools are made to smooth life's creases and brighten your day.

Why it worked

The video likely performed well due to its visually appealing "aesthetic" content, featuring cute and unique makeup tools (gelato puffs) that tap into current beauty trends. The clear demonstration of a desirable makeup outcome (smooth glass skin) combined with a discount code makes it highly shareable and actionable for viewers interested in beauty hacks.

Summary

The creator demonstrates a makeup technique using a specific foundation and unique "gelato puffs" from Momo's Workshop. She explains how these puffs blend foundation seamlessly without absorbing too much product, leading to a smooth glass skin base.

Structure

1Introduction to makeup puffs and their issues
2Introducing alternative puffs (gelato puffs)
3Demonstrating foundation application with a spatula

Original caption

been using the ultra wear soft glow foundation in P01 shade (perfect for fair cool-tone girls like me) + the cutest gelato puffs from @Momo's Workshop - use code becahn15 for 15% off all products! #momosworkshop #softglowfoundation #foundationreview #makeuptutorial #makeuptips

More from @bec_ahn

Product placement

Momo's Workshop (brand name on puffs) ACTS - the puffs are used to apply makeup, and the creator states they blend seamlessly and don't soak up product. Removing them would change the video's demonstration. Ultra Wear Soft Glow Foundation (product name) ACTS - the foundation is applied to the face, and the creator describes its shade and effect. Removing it would change the video's demonstration. becahn15 (discount code) ACTS - this code is offered to viewers to get a discount on products. Removing it would change the call to action.

Call to action

use code becahn15 for 15% off all products!

On-screen text

girlies makeup puffs they soak up all your foundation your base instead you've probably seen douyin girlies use big puffs the smoothest base ever so I'll show you how to achieve that same base firstly I use foundation the built in spatula it's just easier to create a thin even layer that applies like my skin but better then I use the cutest gelato puffs the matcha latte and choc mint they blend so seamlessly without soaking up the product I usually do two thin layers then add an extra bit over redness and blemishes applying a lot of foundation and that's how the smooth glass skin base are getting with this technique let me know how you go with this technique

Transcript

girlies makeup puffs they soak up all your foundation your base instead you've probably seen douyin girlies use big puffs the smoothest base ever so I'll show you how to achieve that same base firstly I use foundation the built in spatula it's just easier to create a thin even layer that applies like my skin but better then I use the cutest gelato puffs the matcha latte and choc mint they blend so seamlessly without soaking up the product I usually do two thin layers then add an extra bit over redness and blemishes applying a lot of foundation and that's how the smooth glass skin base are getting with this technique let me know how you go with this technique