Why it worked
The video uses a dramatic interrogation scene with on-screen text to create intrigue and suspense, hinting at a larger narrative. The quick cuts and the "Go get him, Cho!" command at the end create a cliffhanger, encouraging viewers to watch further.
Summary
During a news segment, a host questions Patrick Jane about glasses found in a car wreckage, which Jane denies were his. Later, Jane is seen in a different setting, and a command is given to apprehend him.
Structure
- 1Interrogation about glasses
- 2Denial and explanation
- 3News broadcast interruption
- 4Patrick Jane's reaction
- 5Command to apprehend Jane
Product placement
KPQL-TV SACRAMENTO (appears, does not act, removing it would not change what happens in the video). NEWS 7 HD (appears, does not act, removing it would not change what happens in the video). ED HUNT (appears, does not act, removing it would not change what happens in the video). PATRICK JANE (appears, does not act, removing it would not change what happens in the video). CBI CONSULTANT (appears, does not act, removing it would not change what happens in the video).
On-screen text
DO YOU DENY THAT
THESE ARE YOUR GLASSES?
WE FOUND THEM IN THE
WRECKAGE OF CASSIE'S CAR.
WELL, THAT'S IMPOSSIBLE.
I WASN'T WEARING THEM!
I DID NOT...
LEAVE THOSE IN HER CAR.
BUT YOU DO ADMIT TO TAMPERING
WITH CASSIE FLOOD'S CAR?
NO.
AS GOD IS MY WITNESS, NO.
KPQL-TV SACRAMENTO
LIVE
NEWS 7 HD
ED HUNT
ANCHOR
PATRICK JANE
CBI CONSULTANT
WE'LL BE RIGHT BACK
AFTER THIS SHORT...
COMMERCIAL BREAK.