Why does Moroccan soap look like THIS?

@zawinamorocco

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Promoted product

Beldi soap

Experience the ultimate deep cleanse with Black Beldi Soap, a traditional Moroccan treasure. This rich, gel-like soap, crafted from Olive paste, Argan Oil, and Rose, transforms into a creamy lather for a luxurious cleansing experience. Used for centuries in Hammam rituals, it effectively eliminates impurities and leaves skin refreshingly clean. Pair it with a Kessa Glove for gentle exfoliation and silky-smooth skin. This is the secret to a truly indulgent cleansing ritual.

2 videos

Why it worked

The video taps into curiosity by questioning the unusual appearance of Beldi soap, then provides a satisfying demonstration of its efficacy, leading to a visually appealing result that encourages viewers to try the product.

Summary

The video explains the unique appearance and use of Beldi soap, a traditional Moroccan olive-based soap paste. It demonstrates how to apply the paste to wet skin, let it sit, and then exfoliate with a Kessa glove, showing the resulting smooth skin.

Structure

1Introduction to Beldi soap's appearance
2Explanation of its traditional use
3

Original caption

Beldi soap is a traditional Moroccan olive-based soap paste used in the hammam. You apply it to warm, wet skin, let it sit for a few minutes, rinse, then go in with a Kessa glove. That's when you understand the hype 🥹 The softened buildup + dead skin starts rolling off, and your skin feels ridiculously smooth after.

More from @zawinamorocco

Product placement

Zawina Morocco (ACTS - the brand name is visible on the exfoliating glove and the jar of soap, and the video demonstrates its use and results. Removing it would change what happens in the video).

On-screen text

Why does Moroccan soap look like THIS? Because apparently Morocco never got the memo that soap is supposed to be pretty This is Beldi soap It's this dark, weird olive paste... and you actually leave it sitting on your skin and you actually leave it sitting on your wet steam skin before you exfoliate Then THIS happens. Then THIS happens.

Transcript

Why does Moroccan soap look like this? Because apparently Morocco never got the memo that soap is supposed to be pretty. This is Beldi soap. It's this dark, weird olive paste... and you actually leave it sitting on your skin. And you actually leave it sitting on your wet steam skin before you exfoliate. Then THIS happens. Then THIS happens.