Promoted product
Flowerknows
Why it worked
The video leverages a relatable and humorous stereotype about the perceived cost of makeup among different genders, using aesthetically pleasing products to create a visually appealing and shareable piece of content.
Summary
The video showcases a collection of pink-themed makeup products, including lip glosses and an eyeshadow palette. On-screen text humorously suggests that this collection, which is implied to be less than $100, is what "boys think costs $100".
Structure
- 1Showcase of pink makeup products
- 2On-screen text: 'what boys think costs $100:'
- 3Implied cost vs. perceived cost humor
Product placement
Flowerknows: it is a makeup brand that sells the products shown in the video. It ACTS because the video shows its products. Removing it would change what happens in the video.
CLIO: it is a makeup brand that sells the products shown in the video. It ACTS because the video shows its products. Removing it would change what happens in the video.
On-screen text
what boys think costs
$100: