POV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳

@janntgefabia

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SoundTikTok sound · original sound - janntgefabia

Promoted product

Apothekary Blue Burn

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Why it worked

The video leverages a highly relatable 'POV' hook about weight loss success, which immediately captures the attention of viewers interested in health and wellness.

Summary

The creator shares her weight loss progress, attributing her success to using Apothekary's Blue Burn supplement. She defends the product against negative reviews and recommends it for weight loss and energy.

Structure

1Creator reveals weight loss results on scale
2Creator introduces Apothekary Blue Burn as the cause
3Creator addresses skepticism about the product
4Creator endorses the product for weight loss and energy

Product placement

Apothekary Blue Burn: (a) it ACTS — the creator holds it up, demonstrates it, and claims it is responsible for her weight loss. Removing it would change the entire premise of the video. Apothekary: (b) it merely APPEARS as the brand name on the product bottle. Removing it would not change the video as long as the product name remains.

Original caption

I’ve been trying Blue Burn by @Apothékary and paying attention to what I’m putting in my body. This is just my personal experience and everyone’s results can be different.#apothekary #blueburn#weightloss #weightlossmotivation #ceeatersearchinsight

More from @janntgefabia

On-screen text

POV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳

Transcript

I just got on the scale. I was in the bathroom because I felt a little lighter. I was 189 Sunday. I am 183.4. I don't know what to tell y'all, but this, this, this, Apothekary, I have to remind myself to eat. Now, I hear a lot of bad, y'all, oh it don't work for me. It worked for me. And I ain't doing it 'cause I I'm trying to sell it. I'm telling y'all it work. How am I 183.4? And I was just 189. And I ain't taking nothing else. That's all I got. It may not be working for you, but it's in rotation for me. If you new here and you want to lose some weight or get some energy, this Blue Burn by Apothekary is something potent. I'm a link it down.