Back at the W, because I'm here to see what my close and personal dear friend Brandon Maxwell has been up to.

@tash.tyson

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SoundTikTok sound · Stompin At The Savoy

Promoted product

Walmart

Walmart - Save Money. Live Better.

72 videos61 creators

Why it worked

The creator uses a 'high-low' comparison strategy, positioning affordable Walmart items as comparable to a premium brand (Anthropologie), which creates high perceived value and justifies the purchase.

Summary

The creator visits a Walmart store to showcase and review various clothing items from the retailer's private labels, including Free Assembly, Scoop, and No Boundaries. She highlights specific pieces that she feels resemble higher-end brands like Anthropologie and directs viewers to her Walmart storefront to purchase them.

Structure

1Introduction to the Walmart shopping trip
2Showcasing Free Assembly fall collection
3Highlighting Scoop and No Boundaries items
4Reviewing Joy Spun pajamas

Original caption

My close and personal friend Brandon Maxwell 🫡 @Walmart I linked all these in my Walmart storefront. These are SO cute it’s sickening #walmartfinds #walmarthaul #fallfashiontrends #walmartpartner

More from @tash.tyson

Product placement

Walmart (a) acts: the creator is shopping at a Walmart store, showing specific clothing items from their private labels, and directing viewers to her Walmart storefront. Removing it would change the entire premise of the video. Free Assembly (a) acts: the creator showcases specific clothing items from this brand, discusses their quality, and links them in her storefront. Scoop (a) acts: the creator showcases specific clothing items from this brand, discusses their quality, and links them in her storefront. No Boundaries (a) acts: the creator showcases specific clothing items from this brand, discusses their quality, and links them in her storefront. Subway (b) appears: a Subway restaurant logo is visible in the background of the store. Removing it would not change the video.

Call to action

I linked all these in my Walmart storefront

On-screen text

Walmart becoming Anthropologie

Transcript

Back at the W, because I'm here to see what my close and personal dear friend Brandon Maxwell has been up to, because it's been a minute since I've been in here. And I want to see the fall collection of Free Assembly. One of my trend predictions, wearing the triangle scarf, and they're already ahead of the game. Brandon, you are literally a genius. Obsessed. This is absolutely something you would see in Anthropologie. Just saying. Very important, 100% organic cotton crop boxy tee. How much is this? $7. Oh, I love that, with those little cropped jeans. Sorry, this Scoop suede jacket, hello. Oh my god, these little green pants with the ducks on them. These are really cute. And you would totally see this in Anthro. I'm obsessed with these. Scoop, fabulous. This is No Boundaries, but why do I kind of like it? It looks like something free people would do. The little studded sweat set. See, they already know about the duster cardigan situation. Kind of like it in blue. So, Ben also told me that the Joy Spun PJs from Walmart are amazing. How cute are these? And these are 100% cotton. Little boxer sleep shorts, adorbs. Okay, I need to get out of here before I start buying more things that I don't need. But the verdict's in, I continue to be thoroughly impressed with Walmart. Brandon, keep it up.