Morning in my life

@sophyinthecity

12.4K followers · usually 379 views a post

Views

37.9K

Likes

1.7K

Comments

15

Shares

35

SoundTikTok sound · original sound - dombresky

Promoted product

Breville

Experience third wave specialty espresso at home, made possible by the Breville 4 keys formula. Discover cappuccinos, lattes & more. Order today for free shipping.

5 videos5 creators

Why it worked

The video taps into the popular 'morning routine' genre, showcasing relatable daily activities and aspirational elements like a well-organized home and high-quality coffee. The quick cuts and aesthetic visuals keep viewers engaged, while the subtle product placements feel organic to the routine.

Summary

The video shows a morning routine, starting with making coffee with a Breville espresso machine and then grabbing a carton of Kirkland Signature organic coconut water from the pantry. The routine includes tidying up the bed, doing laundry, and preparing coffee before settling down to journal.

Structure

1Waking up and making the bed
2Starting laundry
3Making coffee with Breville machine
4

Original caption

Good morning Happy Friday! #morningreset #morningroutine

More from @sophyinthecity

Product placement

Breville (acts - its interface is operated to make coffee, a visible result comes from it, removing it would change what happens in the video); Kirkland Signature (acts - its interface is operated to dispense coconut water, a visible result comes from it, removing it would change what happens in the video); Chanel (appears - a small logo on a box, removing it would not change what happens in the video); Diptyque (appears - a bottle of perfume, removing it would not change what happens in the video)