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51.1Talking HeadOther hookEcommerce
Hook
The Balenciagas came
@1more4die
1.1K followers · usually 6.1K views a post
Views
311.2K
Likes
19.9K
Comments
264
Shares
520
Why it worked
The video leverages the appeal of a luxury brand and the common practice of unboxing, while also incorporating a subtle hint of a discount code, making it relatable and potentially shareable.
Summary
The creator unboxes a pair of Balenciaga slippers, noting the packaging and the product's appearance. They examine the stitching and the branding on the sole, pointing out a misspelling of "Italy". The video concludes with a mention of future purchases.
Structure
- 1Unboxing the package
- 2Revealing the slippers
- 3Examining the stitching and branding
- 4Pointing out a misspelling
- 5Concluding with a look ahead
Product placement
Balenciaga (shoes): ACTS - the shoes are shown, examined, and discussed. Removing it would change the video. SneakerApex (online store): APPEARS - mentioned in the caption and the creator's bio link, and the shoes are linked there. Removing it would not change what happens in the video. Chrome Hearts (brand): APPEARS - mentioned in the caption. Removing it would not change what happens in the video. Essentials (brand): APPEARS - mentioned in the caption. Removing it would not change what happens in the video.
Call to action
Use code (1more4die for 13% off)
On-screen text
The Balenciagas came
No box but it ok
Oooo shi
Here what they look like
Stitching is good and spelling
Says Balenciaga on bottom
Also says made in Ltaly not Italy
Bye see u when the runners come
Original caption
Reps for @SneakerApex use code (1more4die for 13% off) #chromehearts #balenciaga #sneakerapex #essentials #jesuschrist
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