Why it worked
The video leverages the aspirational nature of a luxury brand like Balenciaga and combines it with a perceived "deal" or "hack" (discount code, potentially receiving the wrong color which might imply a lower price or a unique find). The visual focus on the product and the clear call to action with a discount code drive engagement.
Summary
The video showcases a pair of pink Balenciaga runners, highlighting their price and features. The creator mentions they ordered black but received pink, and that the item is coming soon. A discount code for SneakerApex is provided.
Structure
- 1Showcase of pink Balenciaga runners
- 2Discussion of price and discount code
- 3Mention of receiving the wrong color
- 4Announcement of upcoming availability
- 5Close-up shots of the shoes
Product placement
Balenciaga runners: ACTS - The video shows the shoes, discusses their price, and implies they are for sale. Removing them would change the video's content. Balenciaga: APPEARS - The brand name is visible on the shoes and in the on-screen text. Removing it would not change what happens in the video. SneakerApex: ACTS - The creator's bio links to SneakerApex and provides a discount code for it. Removing it would remove the call to action and discount information.
Call to action
Use code (1more4die for 13% off) @SneakerApex
On-screen text
Extra coupon
7.0
SALE
Find similar
Limited time deal
$117.98
Pay $116.98 with coupons
Free shipping
Here is what they look like
I got black but they showed me pink
It's sent.
Original message
发过去了吧
Yesterday 22:34
Like the toung lgo
Logo
And also the back version
The picture is one to one with the real
thing.
图片和实物一比一的呢
See newest
Ok thanks
Yesterday 23:43
No I don't thanks
Yesterday 23:51
Coming soon in like a week