Butter & Crumble

@viviantranly

3.6K followers · usually 999 views a post

Views

33.3K

Likes

4.8K

Comments

24

Shares

1.1K

SoundTikTok sound · take my breath away

Promoted product

Butter & Crumble pastries

Contact Us — OPEN THURSDAY - SUNDAY9 AM UNTIL SOLD OUT Please do not line up before 7:45 am We have been experiencing very long lines beginning well before we open and daily sellouts anywhere from 11:30 to 2 pm! Please check IG or call before arriving later in the morning Max 3 per item and 10 items per party. Please see FAQ SECTION for more deets Cakes on hold while we buildout a new cake shop

Why it worked

The video uses visually appealing close-ups of delicious-looking pastries, which are inherently shareable and enticing, appealing to a broad audience interested in food and baked goods.

Summary

The video shows a white box with the "Butter & Crumble" logo opening to reveal a variety of beautifully decorated pastries. The pastries include croissants and other baked goods with various toppings like cream, nuts, and chocolate.

Structure

1Box with logo is shown
2Box opens
3Assortment of pastries is revealed
4

Original caption

worth the line @Butter & Crumble <3 #sanfrancisco #bakery #crossiant #butterandcrumble #yum

More from @viviantranly

Product placement

Butter & Crumble (bakery that sells pastries) ACTS - it is the source of the pastries shown in the video. Removing it would change what happens in the video.