brandy @ walnut creek today

@viviantranly

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SoundTikTok sound · girl like me x under your spell

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

46 videos29 creators

Why it worked

The video taps into the aspirational shopping behavior of young consumers by showcasing trendy clothing from a popular brand in a visually appealing way, creating a sense of discovery and desire for the featured items.

Summary

The creator visits a Brandy Melville store in Walnut Creek, showcasing various clothing items available for purchase. The video highlights different tops, sweaters, and skirts, implying a shopping trip and a search for specific items.

Structure

1Store exterior/interior view
2Display of various Brandy Melville clothing items
3Close-ups of specific garments

Original caption

lowk was not giving today im on the hunt for the short sleeved slouchy top 💔 #brandy #brandymelville #walnutcreek #shopping #brandymelvillehaul

More from @viviantranly

Product placement

Brandy Melville: ACTS - clothing brand whose store is visited and whose products are shown. Removing it would change what happens in the video. Brandy Melville: APPEARS - logo on clothing tags. Removing it would not change what happens in the video.