Why it worked
The video showcases a practical and affordable product that solves a common problem, making it relatable and shareable. The "Target find" aspect also appeals to viewers interested in budget-friendly shopping.
Product placement
Lotion Applicator ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Target APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.