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All breakouts
tippy type long nail keyboard coverseen in 3 videos →https://www.target.com/ ↗
4.8Silent UGCPOV / Skit hook
Hook
pov: you just got the newest limited edition tippy type
@tippytype
56.6K followers · usually 1.7K views a post
Views
8.0K
Likes
207
Comments
18
Shares
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Selling · Other Product
Why it worked
The video leverages a popular "point of view" (POV) format and a visually appealing product that appeals to a specific aesthetic, combined with the exclusivity of a limited edition release at a major retailer like Target, driving interest and potential impulse purchases.
Summary
The video showcases a limited edition "Tippy Type" keyboard cover in a new color. It demonstrates the cover being placed on a keyboard and then removed, highlighting its flexibility and the brand name. The on-screen text and caption indicate it's a new, limited edition product available exclusively at Target.
Structure
- 1Placing the Tippy Type cover on a keyboard
- 2Typing on the covered keyboard
- 3Showing the Tippy Type product packaging
- 4Demonstrating the flexibility of the Tippy Type cover
- 5Close-up of the Tippy Type cover on the keyboard
Product placement
The video prominently features and demonstrates the "Tippy Type Long Nail Keyboard Cover".
Original caption
✨NEW COLOR! LOWER PRICE✨ baddies - it’s finally here! you asked and we listened - and so did @target! she’s a limited edition exclusive to target.com and once they’re gone, they’re gone! get yours now on target.com or the target app - link in bio! #target #productlaunch #newcolor #limitededition #targetstyle
More from @tippytype
Their other posts in the index, biggest breakout first.
