THE 2000's it-girl fragrance

@sophiediloreto

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SoundTikTok sound · Luxury, Elegance, Refined

Promoted product

Sugarful Pink Kissmichelgermain.com

Discover Michel Germain fragrances this holiday season. Luxurious perfumes and colognes that capture romance, elegance, and allure—perfect gifts for all.

3 videos3 creators

Why it worked

The video taps into strong nostalgia for the early 2000s aesthetic and "it-girl" culture, associating the fragrance with a desirable and aspirational persona. The "main character energy" framing is a popular and relatable concept on TikTok, making the product feel relevant to the viewer's own aspirations.

Summary

The creator introduces "Sugarful Pink Kiss" by Michel Germain as the quintessential 2000s "it-girl" fragrance, describing its sweet, juicy, and creamy scent profile. She highlights it as the perfect scent for feeling like a main character.

Structure

1Introduction of the 2000s it-girl fragrance concept
2Identification of "Sugarful Pink Kiss" by Michel Germain
3

Original caption

my new main character scent 🎀 sugarful pink kiss by @Michel Germain Parfums 🍒🍨 shop in my bio! #perfumetiktok #sweetperfume #sugarful

Description of the fragrance notes (juicy, sweet, cherry, raspberry, whipped cream, vanilla)

4Emphasis on the playful and "it-girl" scent profile

5Call to action to find the perfume at michelgermain.com

Product placement

Michel Germain Parfums (ACTS - mentioned as the brand of the perfume, removing it would change what happens in the video); Sugarful Pink Kiss (ACTS - this is the name of the perfume being reviewed and demonstrated, removing it would change what happens in the video)

Call to action

shop in my bio!

On-screen text

THE 2000's it-girl fragrance if you've ever wanted to smell like the iconic lead in a 2000's rom-com THIS is the perfume for you it's Sugarful Pink Kiss by Michel Germain it is everything I've ever wanted in a fragrance it opens really juicy and sweet with cherry and raspberry but the dry down is softer and creamier with notes of whipped cream and pink vanilla like all my favorite things so sweet and playful it literally just screams IT-GIRL this is exactly what I want to smell like when I'm having a main character day which is every day and you can find Sugarful Pink Kiss at michelgermain.com

Transcript

if you've ever wanted to smell like the iconic lead in a 2000's rom-com THIS is the perfume for you it's Sugarful Pink Kiss by Michel Germain it is everything I've ever wanted in a fragrance it opens really juicy and sweet with cherry and raspberry but the dry down is softer and creamier with notes of whipped cream and pink vanilla like all my favorite things so sweet and playful it literally just screams IT-GIRL this is exactly what I want to smell like when I'm having a main character day which is every day and you can find Sugarful Pink Kiss at michelgermain.com