If the color pink had a smell, this would be it.

@emma.s.alvarez

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SoundTikTok sound · original sound - emma.s.alvarez

Promoted product

Sugarful Pink Kissmichelgermain.com

Discover Michel Germain fragrances this holiday season. Luxurious perfumes and colognes that capture romance, elegance, and allure—perfect gifts for all.

3 videos3 creators

Why it worked

The video effectively taps into a popular aesthetic (Y2K girly) and uses sensory language to describe the fragrance, making it appealing and relatable to the target audience. The clear call to action and mention of a specific retailer (Shoppers Drug Mart) also contribute to its effectiveness.

Summary

The creator introduces and reviews "Sugarful Pink Kiss" by Michel Germain, highlighting its raspberry, cherry, whipped cream, and vanilla scent profile. She describes it as giving playful, nostalgic Y2K girly vibes and demonstrates its application as a finishing touch to her look.

Structure

1Introduction of the fragrance
2Description of the scent notes
3

Original caption

Found my new go-to girly pink fragrance ✨🩷🎀 you can find this at Shoppers Drug Mart! @Michel Germain Parfums michelgermain.com #michelgermainparfums #ad #michelgermain #girlyperfume #michelgermainfragrances

More from @emma.s.alvarez

Product placement

Michel Germain Parfums (perfume brand): ACTS - the product is sprayed and described. Removing it would change what happens in the video. michelgermain.com (website): APPEARS - it is a URL for the brand, but not directly interacted with. Removing it would not change what happens in the video.

Call to action

If you're in Canada, make sure to head to your local Shoppers Drug Mart to pick up Sugarful Pink Kiss.

On-screen text

Found my new go-to girly pink fragrance ✨🩷🎀 you can find this at Shoppers Drug Mart! @Michel Germain Parfums michelgermain.com #michelgermainparfums #ad #michelgermain #girlyperfume #michelgermainfragrances

Transcript

If the color pink had a smell, this would be it. If the color pink had a smell, this would be it. This is Sugarful Pink Kiss by Michel Germain. And when you first apply, you immediately notice that raspberry and cherry scent. So it smells like really fruity and juicy, and then you kind of notice that whipped cream and pink vanilla scent, which adds like a warmth and creaminess to it. And one of the reasons I love it is because it gives me those playful, nostalgic, like Y2K girly vibes. I'm already to go, so I'm gonna do one last spray and that is just the perfect finishing touch to the look. If you're in Canada, make sure to head to your local Shoppers Drug Mart to pick up Sugarful Pink Kiss.