Why it worked
The video uses a popular character (Mickey Mouse) and an interactive format with on-screen text and prompts to engage viewers in a DIY activity. The visual appeal of the colorful ingredients and the final product, combined with the simple, step-by-step instructions, likely contributed to its shareability and appeal.
Summary
The video shows a step-by-step process of making a blue bath bomb. It begins with choosing colors, then adds ingredients like baking soda, citric acid, and Epsom salt, followed by lavender and olive oil. Finally, glitter is added, the mixture is molded, and the finished bath bomb is shown.
Structure
- 1Introduction to making a bath bomb
- 2Choosing colors and adding ingredients
- 3Mixing and adding glitter
- 4Molding the bath bomb
- 5Showing the final product
Product placement
Mickey Mouse (character) - appears throughout the video, does not act, removing it would not change what happens. Arm & Hammer Baking Soda (product) - appears on screen, used in the bath bomb mixture, removing it would change what happens. Mickey Mouse (character) - appears throughout the video, does not act, removing it would not change what happens. Bath bomb mixture (product) - appears on screen, is molded into a bath bomb, removing it would change what happens. Blue glitter (product) - appears on screen, is added to the mixture, removing it would change what happens. Bath bomb mold (product) - appears on screen, is used to mold the mixture, removing it would change what happens. Blue bath bomb (product) - appears on screen, is the final product, removing it would change what happens.