Why it worked
The video uses a popular character (Mickey Mouse) and a trending DIY craft (squishy making) to engage viewers. The interactive elements and clear, step-by-step instructions make it easy to follow and share.
Product placement
Mickey Mouse (character): appears, does not act, removing it does not change what happens in the video. Blue Colouring (liquid): acts, used to color the silicone, removing it would change the result. Black Paint (liquid): acts, used to color the silicone, removing it would change the result. Silicone (substance): acts, it is the base material for the squishy, removing it would change the result.