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39.1Talking HeadContrarian hookHealth
Hook
There's a strong correlation between autism and organic food sales.
@jacbfoods
115.0K followers · usually 16.4K views a post
Views
622.4K
Likes
79.4K
Comments
752
Shares
1.2K
Why it worked
The video uses a provocative and humorous take on a correlation, playing on the common logical fallacy of confusing correlation with causation to create a shareable and engaging piece of content.
Summary
The video displays a graph showing a correlation between autism diagnoses and organic food sales. The creator humorously states that due to a lack of critical thinking skills, they will stop buying organic food.
Structure
- 1Display correlation graph
- 2State humorous conclusion
- 3Announce decision to stop buying organic
On-screen text
There's a strong correlation between autism and organic food sales. I lack critical thinking skills so I'm going to stop buying organic.
Original caption
In reality, there are other reasons I don’t buy organic.
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