Birch Lane's Labor Day Event

@amycooperhome

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Views

86.9K

Likes

142

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35

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SoundTikTok sound · Following The Sun (Whistle Version)

Promoted product

Birch Lane

2 videos

Why it worked

The video effectively blends aspirational lifestyle content with a subtle product promotion, leveraging the appeal of summer relaxation and a sale event to drive interest in Birch Lane's offerings.

Summary

The video showcases a relaxing summer day by the pool, highlighting Birch Lane's Labor Day event with up to 60% off. The creator expresses enjoyment of their Birch Lane chaise lounges, emphasizing their role in creating a favorite unwinding spot.

Structure

1Showcasing outdoor furniture by the pool
2Text overlay announcing Birch Lane's Labor Day sale
3People relaxing by the pool
4Grilling hot dogs
5Creator enjoying a drink and food by the pool

Original caption

Birch Lane’s Labor Day Event is happening 8/22–9/7 with up to 60% off. ✨ Savoring these last slow days of summer right here at home. 🤍 Our @Birch Lane chaise lounges have made this one of my favorite places to unwind by the pool. #birchlanepartner #LaborDay #OutdoorLiving #summermemories #slowliving

More from @amycooperhome

Product placement

Birch Lane (a furniture retailer) ACTS - it is the brand holding a sale, and its products are featured. Removing it would change the video's focus. Birch Lane chaise lounges (furniture) ACTS - they are shown in use and are the subject of the creator's positive commentary. Removing them would change the video's focus.