@mbaswell — 37x breakout selling Joss & Main Tilly Upholstered Bed

Loading video…

5 years later and still my favorite bedroom purchase..

@mbaswell

12.5K followers · usually 9.0K views a post

Views

336.1K

Likes

293

Comments

Promoted product

Joss & Main Tilly Upholstered Bed

Why it worked

The video leverages a "long-term favorite" narrative combined with a timely sale announcement, appealing to viewers' desire for both enduring style and good deals. The creator's personal endorsement adds authenticity to the recommendation.

Summary

The creator showcases their Joss & Main Tilly Upholstered Bed, highlighting it as a timeless purchase that has remained a favorite over five years. The video also promotes the Joss & Main Labor Day Sale, offering up to 60% off.

Structure

1Showcasing the bed as a long-term favorite
2Highlighting its versatility and timelessness
3Announcing the Joss & Main Labor Day Sale
4Recommending the bed and the sale

Product placement

Joss & Main (ACTS - it is a retailer that sells home goods, and the video promotes a sale on their site. Removing it would change the video's purpose.) Joss & Main Tilly Upholstered Bed (ACTS - it is a specific product being reviewed and recommended. Removing it would change the video's purpose.)

Original caption

I purchased this bed 5 years ago! 🤍 Trends have changed, my home has changed, and my style has shifted, but this Tilly Bed from @Joss & Main has always stayed. Versatile, classic, and timeless. Proof that the right pieces can evolve right along with your style and are worth it. The Joss & Main Labor Day Sale is happening 8/22–9/7 with up to 60% off, including so many pieces to make your home feel like you. And if you’ve been looking for a bed, I can’t recommend this one enough! Mine is the Tilly Bed in Zuma White Linen. 🤍 #Jossandmainpartner #homefurnishing #bedframe #upholsteredbed #kingbed