Okay, the leopard was so popular

@kenlyealtumofficial

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SoundTikTok sound · original sound - kenlyealtumofficial

Promoted product

Project Cloud shoes

Inspired by the desire to redefine comfort without sacrificing style, we set out to design shoes that felt amazing and looked even better. However, we’re not just in the business of selling shoes; we’re in the business of making life easier, one step at a time.

2 videos

Why it worked

The creator leverages the popularity of a previous style to generate interest in a new colorway, using a soft-sell approach that emphasizes comfort and style, which resonates well with fashion-conscious audiences.

Summary

The creator showcases a pair of tan canvas platform shoes from Project Cloud, highlighting their comfort, style, and versatility for fall. She mentions their popularity and encourages viewers to check out other colors.

Structure

1Introduction of the shoes and mention of previous popular style
2Showcasing the new tan color and platform design
3Describing the shoes as comfortable, stylish, and versatile
4

Original caption

@Project Cloud #projectcloud #fallshoes #womenshoes #comfyshoes #platformshoes

More from @kenlyealtumofficial

Product placement

Project Cloud (ACTS - the brand name is visible on the insole of the shoe, indicating it is the manufacturer and the technology within the shoe; removing it would mean the viewer doesn't know the brand of the shoe or its technology)

Call to action

If you don't like this color, definitely check out the others. Fit true to size, but they're going fast!

On-screen text

PROJECT CLOUD SMARTFOAM TECHNOLOGY

Transcript

Okay, the leopard was so popular. You guys sold them out in 24 hours. But have you seen this color? The tan canvas with that chunky cream platform. They're so good for fall. Giving effortless, slightly preppy, boat shoe look, but the platform makes them feel way more modern and cool. They're lightweight, they're comfortable, they go with everything. If you don't like this color, definitely check out the others. Fit true to size, but they're going fast!