Why it worked
The video likely worked by tapping into aspirational desires, contrasting the perceived stress of daily life with symbols of wealth, leisure, and indulgence, all under the guise of a "low cortisol life."
Summary
The video showcases aspirational lifestyle imagery, juxtaposing luxury items and activities with fast food. It presents a montage of scenes including a car with In-N-Out, a yacht party, a DJ set, a modern villa, a golf cart with shopping bags, and a boat with tequila and watches, all overlaid with the text "low cortisol life."