In-N-Out confirm

@californiapost

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SoundTikTok sound · original sound - californiapost

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Promoted product

In-N-Out Burger

6 videos5 creators

Why it worked

The video leverages a well-known brand and a surprising change in ingredients to create a news-like hook that appeals to a broad audience interested in food and consumer trends.

Summary

The burger chain In-N-Out has announced changes to its ingredients, including its buns, salt, and ketchup, as part of a push for fresher, higher-quality food. They are also removing artificial colors from some drinks.

Structure

1In-N-Out confirms ingredient changes
2Buns no longer contain sesame flour
3Ketchup now uses real sugar
4Artificial colors removed from drinks
5Changes are part of a push for fresher, higher-quality ingredients

Original caption

On Tuesday, California-based burger chain In-N-Out announced changes to the ingredients in its buns, salt and ketchup in an effort to provide “the freshest, highest-quality food possible.” 🍔 Read more at the link in bio.

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Product placement

In-N-Out Burger: ACTS - it is a restaurant chain whose ingredients are being discussed and changed. Removing it would change the video's topic. It appears on uniforms, signage, and packaging. Removing it would not change what happens in the video.

Call to action

On-screen text

In-N-Out confirm changing ingredients CALIFORNIA POST The burger chain has quietly changed several longtime menu ingredients. Its buns no longer contain sesame flour. Its ketchup now uses real sugar instead of high-fructose corn syrup. The chain has also removed some artificial colors from drinks like strawberry shakes and pink lemonade. In-N-Out says the changes are part of its push for fresher, higher-quality ingredients.