Why it worked
The video leverages a popular seasonal scent and a well-known brand, presented in a visually appealing and relatable way that taps into the creator's personal style and the aesthetic of fall.
Summary
The creator showcases EOS Pumpkin Chai body lotion and body serum, applying the lotion to their hand and smelling it. They also briefly show an EOS lip balm, implying the scent is pleasant and suitable for fall.
Structure
- 1Showcases EOS Pumpkin Chai body lotion and serum
- 2Applies lotion to hand
- 3Smells lotion
- 4Shows EOS lip balm
- 5Expresses positive reaction to scent
Product placement
eos pumpkin chai body lotion: ACTS - its interface is operated (dispensed), it generates a visible result (lotion on hand), someone says what it does for them (implied by context of smelling good). Removing it would change what happens in the video.
eos pumpkin chai body serum: ACTS - it is held up and shown. Removing it would change what happens in the video.
eos lip balm: ACTS - it is held up and shown. Removing it would change what happens in the video.