juvias place new lipgloss is now at ulta 💋💄✨

@shaelaashley

222.8K followers · usually 9.3K views a post

Views

388.1K

Likes

56.2K

Comments

585

Shares

6.7K

SoundTikTok sound · original sound - southgastompers

View velocity

+4.9K views over 8.7d · ~557/day · 8 observations

Promoted product

Juvia's Place new lipgloss

World's most highly-pigmented eyeshadow palettes, foundations, and lip products that show beautifully on the darkest to fairest skin tones.

Why it worked

The video leverages a popular beauty brand and retailer, Ulta, to create excitement around a new product launch. The visual appeal of the lipgloss and the creator's enthusiasm likely contributed to its engagement.

Summary

The creator showcases new Juvia's Place lipgloss available at Ulta Beauty. The video features close-ups of the product, swatches on the arm, and the creator holding an Ulta shopping bag outside the store.

Structure

1Showing Juvia's Place lipgloss in store
2Creator holding the product
3Swatching lipgloss shades on arm
4Creator holding an Ulta shopping bag
5

Original caption

soooo glad I was able to get my hands on them🤭✨ #creatorsearchinsights #beautyfindsbyultabeauty #juviasplace #ultahaul @Ulta Beauty @Juvia’s Place

More from @shaelaashley

Product placement

Juvia's Place new lipgloss ACTS - it is shown, swatched, and implied to be purchasable. Removing it would change the video's topic. Ulta ACTS - it is shown as the retail location where the product is available. Removing it would change the video's context.