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All breakouts
90.7Talking HeadWarning hookHealth
Hook
Don't use this soap to clear your skin
@ninilein23
8.3K followers · usually 3.5K views a post
Views
315.2K
Likes
7.7K
Comments
39
Shares
892
Promoted product
exfoliating barLinktr.ee/glowmaliskin ↗
Why it worked
The creator uses a common pain point (acne) and a relatable "don't do this" hook to draw viewers in, then offers a solution with a specific product and ingredient, making it highly relevant and actionable.
Summary
The creator warns against using a specific soap for skin clearing, then reveals that an exfoliating bar with salicylic acid is effective for unclogging pores and reducing acne. The product is available via the link in her bio.
Structure
- 1Warning against a soap
- 2Revealing the effective product
- 3Highlighting key ingredient and benefits
- 4Call to action to purchase
Call to action
It’s available in the link in my bio.
On-screen text
Don't use this soap to
clear your skin
Original caption
DON’T use this soap unless you want to end up like me. After years of trying to find something to clear my skin, I wish I had found this sooner. If you like me and don’t like taking risks, the exfoliating bar contains 3% Salicylic Acid, which unclogs your pores and reduces acne and blemishes! It’s available in the link in my bio. #backtoit #exfoliating #acnetransformation #GlowUp #clearskin
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