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All breakouts
100.0Talking HeadCuriosity Gap hookLifestyle
Hook
Look
@teahhayes
2.8K followers · usually 2.1K views a post
Views
205.3K
Likes
12.2K
Comments
86
Shares
1.9K
Promoted product
wide leg leggings
Why it worked
The video taps into the popular trend of finding affordable dupes for expensive activewear, appealing to a wide audience looking for value and style.
Summary
The creator showcases affordable wide-leg leggings and a matching tank top from Kmart, highlighting their low price point compared to more expensive alternatives. She emphasizes the value and style of these budget-friendly activewear pieces.
Structure
- 1Introduction of affordable activewear
- 2Showcasing wide leg leggings
- 3Mentioning the price of leggings and tank top
- 4Comparing to expensive alternatives
- 5Concluding with value proposition
Product placement
Kmart (a retail store) - ACTS: The store is mentioned as the place where the leggings were purchased. Removing it would change the origin story of the leggings. Kmart Australia (a retail store) - APPEARS: Mentioned in the caption. Removing it would change the context of the leggings' origin.
On-screen text
$22 WIDE LEG LEGGINGS
Original caption
@kmart australia I’m a fan. Can we please get them in more colours!!!! #widelegleggings #activewear #kmartfinds #affordableactivewear #dupes
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