Why it worked
The video taps into a highly relevant and contentious political and economic issue (gas prices and environmental impact) with a clear, concise explanation and a direct question to engage the audience.
Summary
The video discusses a decision by Trump to allow the sale of winter-grade gasoline starting September 1st, aiming to cut gas prices. While this could save consumers about 20 cents per gallon, it comes at the cost of increased smog and environmental unfriendliness.
Structure
- 1Introduction of news about Trump's decision on gas prices
- 2Explanation of the decision to sell winter-grade gas
- 3Discussion of the cost savings for consumers
- 4Explanation of the environmental cost
- 5Question to the audience about their stance
Product placement
STEPSTONE: This is a logo on the creator's jacket. It merely appears and does not affect the video's content. Removing it would not change what happens in the video.
Call to action
Let me know your thoughts
On-screen text
News of the Day:
Trump To Cut Gas Prices.
BUT There's a Cost.
NEWS OF THE
DAY TRUMP IS
ALLOWING GAS
STATIONS
TO SELL WINTER
GRADE GAS
STARTING SEPTEMBER 1ST IN
AN ATTEMPT TO
CUT GAS PRICES
BUT THE DECISION
COMES WITH A
COST
SUMMER GRADE GAS
IS MORE EXPENSIVE
AND COST MORE
TO THE CONSUMER
AND IS TYPICALLY
END OF SEPTEMBER
BUT IT'S ALSO
ENVIRONMENTALLY CLEANER
NOW DUE TO
HIGH GAS PRICES
TRUMP HAS MADE
THE DECISION
TO INSTRUCT THE
EPA TO SWITCH
TO DIRTIER
BUT CHEAPER WINTER
GRADE GAS STARTING
SEPTEMBER 1ST
THE BENEFIT IT
SHOULD REDUCE GAS
BY ABOUT 20
CENTS PER GALLON
FOR THE MONTH
OF SEPTEMBER
THE COST IT
GENERATES MORE SMOG
AND IS MORE
ENVIRONMENTALLY UNFRIENDLY
SO WHICH SIDE
ARE YOU ON
GAS IS UNAFFORDABLE
WIN
OR 20 CENTS
IS KIND OF
THE BUCKET
LET'S NOT INCREASE
DAMAGE THE ENVIRONMENT
LET ME KNOW
YOUR THOUGHTS