104Talking HeadOther hookCreator Economy

Hook

someone

@imkevinsu

95.1K followers · usually 3.1K views a post

Views

314.5K

Likes

2.4K

Comments

33

Shares

63

SoundTikTok sound · original sound - imkevinsu

Promoted product

Babybel

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4 videos4 creators

Why it worked

The video combines a surprising and slightly absurd premise (making a candle out of cheese wax) with a popular food item, creating a visually engaging and shareable piece of content.

Summary

The creator unwraps and eats a vegan Babybel cheese, discovering it's covered in wax. Inspired, they unwrap many more Babybels, smash them together, and use a blowtorch to create a large candle, noting the plant-based cheese doesn't taste like cheese and the wax smells like veggies.

Structure

1Receives and tastes a Babybel cheese
2Discovers it's vegan and wax-covered
3Decides to make a giant candle from multiple Babybels
4Unwraps and smashes Babybels together

Original caption

how many vegan babybel cheese makes a candle? #babybel #cheese #tiktokgrowthchallenge

More from @imkevinsu

Product placement

Babybel (ACTS - wrapper is removed and the cheese is eaten, then multiple are unwrapped and smashed together to make a candle. Removing it would change what happens in the video).

On-screen text

someone thing bit it was mochi mochi it was a vegan and covered in wax thinking how many of these make a candle So and I them Slowly making around 12 based taste we finally pile going smashing it together a huge candle veggies

Transcript

Someone gave me this green thing the other day and I bit into it. It was a bit, and I was thinking it was mochi. It was not mochi. It was a vegan plant-based cheese and the outside was covered completely in wax. So it got me thinking, how many of these would it take to make a giant candle? So I bought some more and I started unwrapping them. Slowly, we were making around cheese. Around 12 based cheese does not taste like cheese. So we finally got a nice pile of wax going. Smashing it all together, we've got ourselves a huge candle. Smelled like veggies.

My dog Daisy #creatorsearchinsights #yourpet #tiktokgrowthchallenge

World's Blackest Paint

157.2Kviews@imkevinsu