This might ruin regular s'mores for me.

@thefeedfeed

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SoundTikTok sound · Harvest Moon

Promoted product

Babybel

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4 videos4 creators

Why it worked

The video uses a 'food hack' format that subverts a familiar comfort food (s'mores) to create a high-engagement, visually satisfying savory alternative.

Summary

The video demonstrates a savory campfire recipe using Babybel cheese, salami, and crackers. It shows the cheese being roasted over an open fire and assembled into a s'more-like snack.

Structure

1Introduction of the savory s'more concept
2Display of ingredients including Babybel cheese
3Roasting the cheese over a campfire
4Assembling the snack with salami and crackers

Product placement

Babybel (a) acts: the cheese is roasted over a fire until melty and used as the central ingredient in a recipe. Removing it would change the video as it is the primary component of the savory s'more.

Original caption

Who says s’mores have to be sweet? @Brontë | Farm to Table Foodie is showing you how to make this savory campfire bite🔥 HOW TO: 1. Roast Babybel over the fire until melty 2. Add salami slices 3. Finish with salt & pepper crackers for the ultimate crunchy bite Save this video and keep tagging #feedfeed for a chance to be featured. #campfire #camping #smores #campingrecipes