Free parking in Birmingham city centre!!!

@bizzystate

15.3K followers · usually 11.8K views a post

Views

100.1K

Likes

5.9K

Comments

227

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1.8K

SoundTikTok sound · original sound - bizzystate

Why it worked

The video taps into a common pain point for city dwellers: the high cost of parking. By offering a solution that is both free and conveniently located, it provides immediate value to viewers, encouraging shares and engagement.

Summary

The creator informs viewers about a large, currently free car park in Birmingham city centre, located where an old McDonald's used to be. While noting the car park is tight, they encourage people to use it while it's free.

Structure

1Announces free parking in Birmingham city centre
2Identifies the location as a large car park on Dale End, formerly McDonald's
3Explains barriers are open and no payment is required
4Notes the car park is tight but free
5Urges viewers to take advantage of the free parking soon

Product placement

Nike: appears as a logo on the creator's hoodie. Removing it would not change what happens in the video. McDonald's: mentioned as a former location of the car park. Removing it would not change what happens in the video.

On-screen text

Free parking in Birmingham city centre!!!

Original caption

Don’t say I don’t put you on😭🙏🏾 #carpark #birmingham #parking #citycentre

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Transcript

Let me put you onto some free parking in Birmingham city centre. Now I don't know if you know, but there's this big giant car park right where the old McDonald's used to be on Dale End. NCP car park. That car park here, I've just gone there, yeah, the barriers open and they don't require any payment for your ticket. Yeah? Free parking in town. That whole big car park, go park there. I'm trying to say. Um, I don't think it's one of the best car parks, I feel like it's very tight, yeah, but it's free at the moment. And we don't know how long it's gonna be free for, so go run it up. Go and run it up ASAP.