Why it worked
This video likely performed well due to its relatable "get ready with me" format, combined with a specific, aspirational use case (going to a football game). The use of a recognizable beauty tool like GHD also adds to its appeal.
Summary
The creator is doing a quick "get ready with me" routine, specifically straightening her hair before heading out to a football game. She uses a GHD hair straightener to style her hair.
Structure
- 1Starts GRWM for football
- 2Styles hair with a brush
- 3Uses GHD straightener on hair
- 4Finishes hair styling
- 5Shows off finished look
Product placement
ghd USA (ACTS): hair styling tool, used to straighten hair. Removing it would change what happens in the video.
ghd (APPEARS): brand name, likely the same as ghd USA. Removing it would not change what happens in the video.