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45.5Talking HeadResult / Flex hookLifestyle
Hook
$4 honey cinnamon latte
@rebekahbarbeau
4.8K followers · usually 846 views a post
Views
38.4K
Likes
556
Comments
2
Shares
13
View velocity
+18.8K views over 21.1d · ~889/day · 4 observations
Why it worked
The video taps into a common consumer sentiment about the rising cost of coffee, using relatable on-screen text to express this frustration.
Summary
The video shows someone making a coffee drink and adding honey and cinnamon. On-screen text questions the price of coffee, suggesting that $4 for a honey cinnamon latte and $10 for "bean water" is too expensive.
Structure
- 1Pouring honey into a coffee cup
- 2Adding cinnamon to the coffee
- 3Closing the coffee cup
- 4Holding up the finished coffee
Product placement
Whole Foods Market: APPEARS - a logo on a cup. Removing it would not change what happens in the video.
On-screen text
$4 honey cinnamon latte
bean water shouldn't be $10
Original caption
what’s the most you’d pay for coffee? #coffee #coffeeinspo #coffeeislife
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