Are you ready for a hot take?

@savannahhurd_

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Promoted product

Dutch Bros fall drinks

Why it worked

The creator's genuine enthusiasm and detailed descriptions of the fall drinks, combined with the visually appealing presentation of the beverages, likely resonated with viewers looking for seasonal recommendations.

Summary

The creator tries out three new fall drinks from Dutch Bros: Caramel Pumpkin Brulee (chai), Autumn Berry Rebel, and Cookie Butter Latte. She expresses strong positive opinions on all of them, particularly favoring the Caramel Pumpkin Brulee chai.

Structure

1Introduction and announcement of trying fall drinks
2Trying the Caramel Pumpkin Brulee chai and initial positive reaction
3Trying the Autumn Berry Rebel and positive reaction
4Showing the Cookie Butter Latte and saving it for a friend
5Revisiting the Caramel Pumpkin Brulee chai and expressing strong preference
6Call to action to try the new fall lineup

Product placement

Dutch Bros: ACTS - sells coffee and other drinks. Removing it would change what happens in the video. It is the subject of the video.

Original caption

PSA… @Dutch Bros Coffee new fall lineup is 10/10 and I will be back! lmk which one you guys end up loving the most! ☕️🍂 #tastetest #dutchbrospartner #ad #falldrinks

More from @savannahhurd_

Call to action

Let me know which one you guys end up loving the most!

On-screen text

DUTCH BROS NEW FALL CARAMEL PUMPKIN BRULEE AUTUMN BERRY REBEL COOKIE BUTTER LATTE

Transcript

Are you ready for a hot take? Controversial, I know, but in my mind it is fall. Which means you and I are gonna go try out Dutch Bros new fall flavors. I already know they're gonna be so good. First, I'm gonna try the Caramel Pumpkin Brulee. They offer this as a latte or a chai. I did the chai. Let's try it. That actually might be the best thing I've ever tasted in my life. It has pumpkin and salted caramel with soft top, pumpkin drizzle and raw sugar sprinkles, which just gives me the vibe of a creme brulee. It's perfect. Next, the Autumn Berry Rebel. I love a rebel, so I'm very excited. Let's try it. Oh my gosh. Okay. I really like this. The description is pomegranate, orange and peach with mixed berry fruit inside. I don't know how a rebel could be fall, but this tastes like fall. I think this might be my favorite fall rebel that I've ever had from Dutch Bros. Just look how beautiful the Cookie Butter Latte one is. I'm saving this one for a friend. Smells so good. This one is cookie butter flavor and swirl with soft top and cookie butter drizzle. Literally the most beautiful drink I've ever seen. I'm not gonna lie, I just keep going back to this Caramel Pumpkin Creme Brulee chai. Take this as a sign to go to Dutch Bros and try out their new fall lineup. Let me know which one ends up being your favorite. But I love you guys. Bye.