Pumpkin & cookie butter is back at Dutch Bros 🎃🍪

@jassn26

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SoundTikTok sound · Spooky Chill (Lo-Fi)

Promoted product

Dutch Bros

Dutch Bros® Coffee is your go-to drive thru for coffee, energy drinks, and more. Order ahead on the app and stop by a shop near you.

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Why it worked

The video taps into the seasonal excitement around pumpkin spice and limited-time offerings, creating a sense of urgency and shared experience among fans of Dutch Bros.

Summary

The creator tries two seasonal drinks from Dutch Bros: the Caramel Pumpkin Brûlée Breve and the Cookie Butter Latte. While she finds the Cookie Butter Latte to be a perfect 10/10, she is disappointed with the Caramel Pumpkin Brûlée Breve, feeling it tastes different and less sweet than the previous year.

Structure

1Introduction of seasonal drinks
2Trying the Caramel Pumpkin Brûlée Breve without a straw
3Trying the Caramel Pumpkin Brûlée Breve with a straw
4

Original caption

Dropped today and of course we had to pick some up 🎃 okay, what did yall think of the caramel pumpkin brûlée breve this year?! It taste so different 😭 I’m so sad because it was a fave last year!! But the cookie butter latte is 10/10 😮‍💨 so so good!!! Let me know if yall try it out!! #dutchbros #dutchbrospumpkin #dutchbroscoffee

More from @jassn26

Product placement

Dutch Bros: A coffee shop chain that sells coffee drinks. It ACTS as the place where the drinks are purchased and consumed. Removing it would change the context of the video. The logo appears on the cups. It merely APPEARS on the cups, and removing it would not change what happens in the video.

Call to action

Let me know if yall try it out!!

On-screen text

Pumpkin & cookie butter is back at Dutch Bros 🎃🍪 Caramel pumpkin brûlée breve Cookie butter latte

Transcript

Pumpkin & cookie butter is back at Dutch Bros 🎃🍪 Dutch brought back their caramel pumpkin brûlée breve along with everyone's favorite the cookie butter latte. And of course I got both so we can try them together. Do y'all see that? Let's try the pumpkin one because we're in the season. This is the breve but they also have a latte so really up to you how you want to order it. Let's try it without a straw first. Hmm. No. I don't think the soft top is like any like I think it's just regular soft top but it's kind of giving me a weird aftertaste. Let's try with the straw. Hmm. No. That's not the soft top. It's the coffee. This tastes a little different from last year. I hope I didn't like get a bad coffee or someone made it wrong. It's kind of like sour. Last year I remember very caramelly, very pumpkin-y. It was so good. Like this is kind of giving me a weird aftertaste. My Dutch people, did they change it? Okay. Let's go in with the cookie butter latte. It looks so cute. Okay. Let's try with the straw. Not that sweet. I feel like if you get this drink, you probably think it's super sweet but I think it's like the perfect amount of sweetness. And coming from a girl who loves sweet, like this is in the middle and it's perfect. You can also substitute with like protein milk, really make it your own. I know everybody loves when the cookie butter comes back at Dutch. And I'm a little sad because I don't think this was made right unless they changed it but I don't think this tasted like I remember. Pumpkin and cookie butter is back at Dutch. So if you have a Dutch near you, go try them out.